big-game kickoff ad kicks off ad campaign too

06 Feb 2013’s  Super Bowl commercial  was not just about reaching big-game fans. It was as well the kickoff and water test for its ongoing All Drive. No Drama ad campaign. One notable stat about Sunday’s ad – it spiked mobile traffic 118 percent.

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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.