Does that mobile auto ad mean showroom sales? Videology, Korrelate can track

06 Feb 2013

Through a collaboration of digital ad platform Videology, and Korrelate's attribution platform, auto dealers can now measure how well their mobile advertising delivers offline auto sales results.

Here's the announcement:

Videology Partners with Korrelate to Bring Sought-after ROI Sales Data to Mobile Advertising

 


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.