Fewer U.S. consumers using IAC’s HomeAdvisor after name change

07 Feb 2013

HomeAdvisor, the former ServiceMagic, is having a tough time in the U.S., though its international business is brisk.  The good U.S. news is that of the fewer folks that are asking for a HomeAdvisor recommendation, a few more are hiring those recommended. Still, searches are down 11 percent year-over-year, and accepts are down 8 percent in the same period.

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.