Fewer U.S. consumers using IAC’s HomeAdvisor after name change by Sharon Hill in Marketplace 07 Feb 2013 HomeAdvisor, the former ServiceMagic, is having a tough time in the U.S., though its international business is brisk. The good U.S. news is that of the fewer folks that are asking for a HomeAdvisor recommendation, a few more are hiring those recommended. Still, searches are down 11 percent year-over-year, and accepts are down 8 percent in the same period. This article is only available to AIM Group clients. Please subscribe now or log in to view. Share Financial resultshomeadvsioriac Sharon Hill Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.