Fewer U.S. consumers using IAC’s HomeAdvisor after name change
07 Feb 2013
HomeAdvisor, the former ServiceMagic, is having a tough time in the U.S., though its international business is brisk. The good U.S. news is that of the fewer folks that are asking for a HomeAdvisor recommendation, a few more are hiring those recommended. Still, searches are down 11 percent year-over-year, and accepts are down 8 percent in the same period.