No shopper reviews in your auto platform? Dealers could lose 25% in sales

11 Feb 2013

Automotive listing publishers who fail to include consumer reviews and ratings offer less value to consumers as well as dealers, if the latest study from Polk for DealerRater is to be believed. We’ve looked at this issue extensively, and we have to agree.

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.