Google Taking on Groupon with AdWords Offer Extensions

25 Feb 2013

Google tried, but failed, to buy Daily Deals giant Groupon. So now it’s making yet another attempt to compete for Daily Deals dollars, with Offer Extensions. Still in beta, it’s not supposed to be long before the new AdWords feature is available to all. Offer Extensions allows AdW

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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.