Paruvendu offers car finance by Steve Shipside in Automotive 26 Feb 2013 Paruvendu the French generalist classifieds site is trying a new tack in the attempt to come out from the shadow of specialists such as Caradisiac and local behemoth Leboncoin. It is launching a finance service for customers looking to buy a car but in need of a loan. The move also reflects on a marketplace which has seen the sales of new cars fall by about 14 per cent over the last five years. This article is only available to AIM Group clients. Please subscribe now or log in to view. Share Franceparuvendu Steve Shipside Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.