African classifieds shine in Alexa Top 100

27 Feb 2013

Africa is known for many things. One of them, is the total absence of reliable audience statistics for online businesses. With nothing else around, many African site operators monitor their progress with Alexa’s popularity ranking, flawed as it is.

The Alexa popularity ranking recently made the headlines again (


Christo Volschenk

Christo Volschenk is managing editor of the news on and our senior analyst covering Naspers. He brings more than 31 years of experience in business journalism to the team - the last 18 years focused on classifieds and e-commerce. Apart from working closely with the AIM Group, Christo is a freelance journalist, content manager, and copy editor. Before branching out on his own, he spent 15 years with Naspers in South Africa as journalist, economics editor and online project manager. He now spends most his day editing the news reported by 23 colleagues in 23 countries from his base in Stuttgart, Germany.