Ford ad campaign all social media, UGC

27 Feb 2013

Ford Motor Co., recently named to Fast Company’s list of 50 most innovative U.S. firms, has just announced that its advertising for the 2014 Ford Fiesta will be solely user-generated and social media. Appropriately, the announcement was made during the


Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.