Virtual inventory, mobile drive Groupon revenue

27 Feb 2013
While the Daily Deals industry struggles, its first and foremost provider, Groupon, moves away from its early "emailed deal-a-day" format. This new strategy has served it well, according to the latest earnings report. More than half of purchases are made by consumers who proactively visit the Groupon marketplace. Additionally, more than 40 percent of these do so via m


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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.