Viadeo acquires Pealk by Steve Shipside in Recruitment 28 Feb 2013 With some 50 million members compared to LinkedIn’s 175 million it might be tempting to dismiss Viadeo as an also ran in the professional social networking arena of primary interest for French speakers. That however would be a mistake since while LinkedIn dominates in the high profile English speaking markets Viadeo has been steadily expanding into emerging markets and its latest acquisition, Pea This article is only available to AIM Group clients. Please subscribe now or log in to view. Share pealkviadeo Steve Shipside Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.