New boss at Trader Media

04 Apr 2013
Trader Media Group, publisher of Auto Trader in the U.K., has appointed Trevor Mather as its new chief executive. Mather is something of an outsider to the business being currently CEO of Thoughtworks, an IT consultancy, and having previously worked at Accenture.He will take over in June at which point there is some uncertainty about whether the acting CEO Zillah Byng-Maddick will resume her p

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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.