Celtra rolls out device-specific video ad analytics, reports on video use

10 Apr 2013
Whether advertising vehicles, properties, jobs, services or merchandise, video is a powerful place to promote the sale, according to the latest Celtra study. The mobile ad and analytics firm also just announced its new AdCreator, which delves deep into metrics that include attention span, consumption and play time for video ads, and differentiates results by device.Notable study statistics: <

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Jim Townsend

Jim Townsend, editorial director and a principal of the AIM Group, is a career journalist, consultant and interactive media pioneer with more than 35 years of experience in news management. Townsend joined the AIM Group in 2001 as an analyst and consultant and became a part-owner in 2003. He is based in Houston. He leads a global team of analysts who report media industry trends in North and South America, Europe, India, Asia, Australia and other countries in the Pacific Rim.