Auto digital ad spend grew 500% this decade, still growing, says EMarketer

12 Jun 2013
According to the latest EMarketer report, and the National Automobile Dealers Association (NADA),  the auto industry devoted only 5 percent of its advertising dollars to digital back in 2002. Now digital makes up more than 26 percent and is projected to grow each year until 2017 by another compounded 12.8 percent.  While TV and radio spend remained about the same, the biggest drop has been in prin


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AIM Group

The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. We publish Classified Intelligence Report, a continuous advisory service known as “the bible of the classified advertising industry.”