TV-show integration growing as auto advertising tool

24 Jun 2013
While it can be a very costly marketing mechanism, automotive OEMs are turning more and more to television networks and shows to showcase their vehicles within the story line itself. Sometimes the price is six or seven figures; other times the cost is simply free use of vehicles by cast and crew. According to Automotive News there is no rate card for this integration - it's on a case-by-case basis

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.