LinkedIn native ads to bring in $46 million, projects equity analyst

02 Oct 2013
By the end of 2014 LinkedIn will have earned $46 million from its new native ad unit, according to equity analyst Tom White of Macquarie Capital. These Sponsored Updates, launched in July, might well triple that projection by 2015, to earn $135 million that year. One third of these dollars will come by way of mobile access.These Pay-Per-Click (PPC) native ads appear in users' home-page newsfee

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.