Half of car buying starts with mobile, will be all-mobile by 2018: AutoTrader.com

16 Oct 2013
In its recent Multi-device Car Shopping Study of 2,500 multi-device users, AutoTrader.com determined a number of interesting patterns:
  • 23 percent of vehicle shoppers are using multiple devices to search for their new vehicle
  • While PCs and laptops are still the devices of choice, mobile is increasing to the point where a

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    The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. We publish Classified Intelligence Report, a continuous advisory service known as “the bible of the classified advertising industry.”