Consumers travel farther to buy right car, but not dealers’ preferred customers

21 Oct 2013
Car shoppers are willing to travel farther than ever before in their quest for just the right car, found Automotive News. If they have a particular car in mind and it's not available nearby or its scarcity is driving up the price locally, they'll look elsewhere. There are plusses and minuses to these long-distance shoppers for dealers, however. The negative for dealers, according to

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