Live chat strong lead generator for auto dealers, finds Datiaum

25 Oct 2013
In a study of buyer engagement, automotive research firm Datiaum found that live chat has replaced email as a strong lead generator for auto dealers. Visitors to auto dealer websites engaged with sales reps nearly 13 percent of the time via live chat, while those visiting sites without a live chat only engaged 3.2 percent of the time. Other important stats:

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The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. We publish Classified Intelligence Report, a continuous advisory service known as “the bible of the classified advertising industry.”