While the New York Times has just reported a year-over-year double-digit jump in print circulation, the corporate classified ad revenue hasn’t fared well at all. In its Q3 2013 earnings announcement, the media company reported an overall classified ad revenue drop year-over-year of 11.8 percent. Recruitment dollars dropped 10.4 percent, and real estate advertising decreased 11.5 percent. Luckily, auto ads hadn’t been a huge part of the classified mix, as that revenue tanked – down 59.4 percent compared with Q3 2012.
Here’s the earnings release.