Highly-entertaining New York City-based real estate and rental site Curbed.com has been acquired by digital-media startup Vox Media. Curbed’s sister sites Eater for dining services and news, and fashion-focused Racked are also now part of Vox as well. According to CNNMoney, the purchase price is $20 to $30 worth of cash and stock.

Curbed.com has some interesting collaborators, and we have to wonder how they might participate – or not- with the new owner. Except for New York City, Zillow provides real estate and rental listings for Curbed, while Zillow’s new subsidiary, StreetEasy, provides rental comparison content in New York.

Curbed staff will be retained, and founder Lockhart Steele will be editor-in chief of all 12 Curbed.com local platforms, and SkiCurbed, a snow-ski niche platform.

Vox Media, whose latest $34 million in investor funds enabled this buy, is based in New York City. It also publishes technology-focused The Verge, SB Nation sports community and Polygon adult gaming site.

Print Friendly, PDF & Email