How recommendations boost classifieds

12 Dec 2013
There are several ways to grow user activity on a classifieds portal (eg. SEO, advertising, partnering). One of the tools with a big potential to grow page views and stretch average "time-on-site" (to mention just two KPIs impacted by it), is also one that is less often spoken about, namely personal recommendations.Hungarian recommendations expert

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Christo Volschenk

Christo Volschenk is managing editor of the news on and our senior analyst covering Naspers. He brings more than 31 years of experience in business journalism to the team - the last 18 years focused on classifieds and e-commerce. Apart from working closely with the AIM Group, Christo is a freelance journalist, content manager, and copy editor. Before branching out on his own, he spent 15 years with Naspers in South Africa as journalist, economics editor and online project manager. He now spends most his day editing the news reported by 23 colleagues in 23 countries from his base in Stuttgart, Germany.