OEM speakers outdid Facebook at AutoNews World Congress

16 Jan 2014
We traveled to Detroit for the 38th annual Automotive News World Congress, expecting the highlight of the show to be the presentation by Facebook head of automotive vertical strategy Kass Dawson. What a surprise to find that Facebook's presentation was dull, and overshadowed by manufacturer (OEM) technology presenters Helmet Matschi

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.