81% shop for cars via smartphone, find Cars.com, Placed

27 Jan 2014
When consumers start looking online for their new vehicles, 81 percent use their smartphone, a recent Cars.com study determined.  The practice of mobile showrooming - wandering around an auto dealers lot and comparing what other dealers have by way of smartphone - is becoming standard practice, too - with 63 percent of prospective buyers comparison-shopping this way.  Nearly three of every four of

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The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. We publish Classified Intelligence Report, a continuous advisory service known as “the bible of the classified advertising industry.”