53% of Facebook ad revenue now mobile

30 Jan 2014
While it's not clear how much of this might be Marketplace and classified dollars, Facebook now makes 53 percent of its advertising revenue by way of mobile users.  For the first time, Facebook quarterly mobile ad revenue has exceeded $1 billion.In its Q4 2013 and year-end earnings call, Facebook executives attributed much of the mobile growth to 

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.