Trulia’s signing of Phoenix-based Arizona Regional Multiple Listing Services (ARMLS) is important for more reasons than the fact that it’s the sixth largest MLS in the U.S.

As with Zillow’s ongoing signing of MLS collaborations, this cuts into the heart of Realtor.com’s differentiator – direct-from-MLS listings.

Yep, 2014 is to be the year of the U.S. real estate listing war.  Mark our words.

What’s ironic about this signing is that ARMLS is the former long-time home of Bob Bemis, who left executive leadership at the MLS to work for Zillow for about 18 months. His job while at  Zillow was to build its MLS partnerships. He left because he wasn’t making that happen.

Here’s the announcement:

Nation’s Sixth Largest MLS Signs Direct Data License With Trulia

Largest MLS in Arizona joins more than 60 MLSs partnering with Trulia

 

“As the authoritative source of real estate data in Arizona, ARMLS works to provide its subscribers with the highest quality data and service,” said Matt Consalvo, CEO of ARMLS. “By partnering with Trulia, our members can have their listing data updated in near real time.”SAN FRANCISCO–(BUSINESS WIRE)–Mar. 5, 2014– Trulia (NYSE: TRLA), a leading online marketplace for home buyers, sellers, renters, real estate agents, and brokers, has entered into a direct data license with The Arizona Regional Multiple Listing Service (ARMLS), to provide brokers the ability to send listings directly to Trulia. With over 30,000 subscribers, ARMLS is the largest MLS in Arizona and the sixth largest MLS in the United States.

This agreement is part of Trulia’s ongoing commitment to work in partnership with the industry. Trulia’s goal is to display the most accurate data possible for the 35 million monthly unique visitors searching on Trulia’s website and mobile apps. More than 60 MLSs have structured arrangements with Trulia to provide their members’ listings to Trulia, including many of the top MLSs across the country.

“As a leading technology partner to the industry, Trulia has worked hard to structure collaborative arrangements with hundreds of MLSs, franchises and brokers to optimize visibility for their sellers’ listings and promote their brands,” said Alon Chaver, Vice President Industry Services for Trulia. “We are delighted to partner with ARMLS to enhance data quality and help their brokers and agents generate more free leads and free brand exposure from consumers actively searching Trulia for both properties and agents.”

Trulia’s robust Data Processing Framework was built to effectively process listing data and systematically eliminates stale or duplicate listing data. It runs continuously to update listings every ten minutes, ensuring the freshest and most accurate data is displayed to consumers. For more information about providing a real time data feed for your customers who use Trulia, email .

ABOUT TRULIA, INC.

Trulia (NYSE: TRLA) gives home buyers, sellers, owners, and renters the inside scoop on properties, places, and real estate professionals. Trulia has unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times, and even ask the local community questionsReal estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyperlocal advertising services, social recommendations, and top-rated mobile real estate apps. Trulia’s Market Leader subsidiary delivers the leading end-to-end technology and marketing solutions that enable real estate professionals to grow and manage their businesses. Trulia is headquartered in downtown San Francisco. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.

Source: Trulia

 

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