New YACLWs suggest smart classified differentiators

01 Apr 2014
New YACLWs (yet another craigslist wannabe) are fewer than they used to be. The Craigslist-clone format simply can't stack up, for engagement, safety and eye appeal, to the new breed of niche classified marketplaces.Here are a couple of YACLWs that try, however. Each is worth note for at least one fresh idea.

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.