2dehands.be launches real-time ads

29 Apr 2014
Belgium’s number two generalist classified site 2dehands.be acquired by eBay in 2013 launched an automatic ad purchase technology, which allows ads to appear real-time across a number of screens, from a mobile app to a billboard, with each message personalised to the viewer. 2dehand

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Anastasia Gnezditskaia

Anastasia Gnezditskaia has joined AIM Group in 2014 as a writer/analyst covering France, Belgium, the Netherlands and Eastern Europe. A Russian living in Antwerp, Belgium, she has a background working for trade publications covering markets and their regulation. She is educated at Moscow State Lomonosov University (MA in psychology) and Central European University (PhD in public policy). After obtaining her doctoral degree, she taught international political economy at George Washington University in Washington DC where she lived for 10 years. Following this she managed international development projects in Africa at the World Bank, and worked as a journalist covering Congress, federal government agencies and commodity markets, particularly shale gas development in North America.