Tough time recruiting IT folks? Try beer

21 Jul 2014
In Boston at least, beer has become a hot incentive for local companies who are valiantly competing for new technical staff, and as well concerned about keeping them. Perhaps if you're a Boston-area recruitment publisher you might want to start soliciting display advertising from beer distributors, for placement near your job ads.It sounds like this guzzling gambit is working for these employe


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.