Trulia reports bigger loss, best revenue

01 Aug 2014

U.S. real estate listing site Trulia (NYSE: TRLA) reported a net loss of $17.9 million for the second quarter of  2014. A huge chunk of that was its $15 million quarterly advertising spend. To take a glass-half-full look at the figure, the expenditure drove excellent results: record revenue of $64.1 millio

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.