World Cup ups online sales in Argentina by Léo Siqueira in Marketplace 14 Aug 2014 The FIFA 2014 World Cup Brazil is over. And for those who think Germany was the big champion, this headline might come as a surprise to you. At least one South American team “won” with the tournament in the e-commerce segment. We’re talking about MercadoLibre, which is headquartered in Argentina and has strong operations all over Latin America. According to media reports, MercadoLibre benefite This article is only available to AIM Group clients. Please subscribe now or log in to view. Share ArgentinaBrazilMarketplaceSouth America Léo Siqueira Léo Siqueira joined the AIM Group in 2014 as writer and analyst for Latin America. He is a multimedia journalist based in, but not limited to Campinas, Sao Paulo. Siqueira has been writing, reporting, and consulting for different news outlets and corporations in Brazil and in the US. Siqueira has worked for almost three years as a correspondent in Brazil with ICIS, the world’s largest information provider for the global petrochemical industry, and has been working with other global publishers, such as USA TODAY and Motorsport.com. His expertise includes general news coverage, online, print and multimedia journalism, and corporate communications as well. In this particular area, he has been working with international clients.