TrueCar: dealers choose pay-per-sale over lead generation by Sharon Hill in Automotive, Marketplace 15 Aug 2014 Scott Painter, CEO and founder of haggle-free vehicle-purchase facilitator TrueCar, recently told a J.P.Morgan Auto Conference audience that auto dealers are moving, and will continue to move, from lead generat This article is only available to AIM Group clients. Please subscribe now or log in to view. Share Strategytruecar Sharon Hill Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.