TrueCar heads to war, enables incentives by Sharon Hill in Automotive 21 Aug 2014 Vehicle-valuation marketplace TrueCar poses a real threat to automotive listing platforms such as Cars.com. TrueCar seems to realize that, should Gannett take full reins at Cars.com, the former Classified Ventures-owned listing giant would step up its game. (See CIR 15.15, Aug 14) In response, TrueCar clearly is readying itself for a digital war for d This article is only available to AIM Group clients. Please subscribe now or log in to view. Share cars.comgannettStrategytruecar Sharon Hill Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.