Blocket launches massive campaign in Sweden by Lars Herlin in Real Estate 25 Aug 2014 Summer is over in Sweden, but not the marketing war between Hemnet and Schibsted-owned Blocket. The latest round in this battle is a huge advertising campaign launched by Blocket. This time, Blocket starts its nationwide campaign with television, and supports it with billboards, print and online. The main message: “Blocket is the new real estate site of Sweden”. Blocket’s media plan was conc This article is only available to AIM Group clients. Please subscribe now or log in to view. Share blockethemnet.seLitigationStrategy Lars Herlin Lars Herlin is an AIM Group senior analyst for Europe, and our expert on Schibsted. He had a long career in journalism at Expressen, Svenska Dagbladet and VeckansAffärer, and served as managing editor and later managing director of Gotlands Allehanda.