Blocket launches massive campaign in Sweden

25 Aug 2014
Summer is over in Sweden, but not the marketing war between Hemnet and Schibsted-owned Blocket.The latest round in this battle is a huge advertising campaign launched by Blocket. This time, Blocket starts its nationwide campaign with television, and supports it with billboards, print and online. The main message: "Blocket is the new real estate site of Sweden".Blocket's media plan was conc


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Lars Herlin

Lars Herlin is an AIM Group senior analyst for Europe, and our expert on Schibsted. He had a long career in journalism at Expressen, Svenska Dagbladet and VeckansAffärer, and served as managing editor and later managing director of Gotlands Allehanda.