25 Aug 2014
Summer is over in Sweden, but not the marketing war between Hemnet and Schibsted-owned Blocket.
The latest round in this battle is a huge advertising campaign launched by Blocket. This time, Blocket starts its nationwide campaign with television, and supports it with billboards, print and online. The main message: "Blocket is the new real estate site of Sweden".
Blocket's media plan was conc