Aukro.cz automates its B2B communication by Andrzej Sowula in Marketplace 29 Aug 2014 The Czech’s biggest marketplace Aukro.cz, owned by Naspers’s Allegro Group, launched the SALESmanago marketing automation system to boost its B2B online communication. SALESmanago is a marketing automation system created by the Polish company Benhauer. According to Datanyze, it is the tenth most popular marketing automation platform This article is only available to AIM Group clients. Please subscribe now or log in to view. Share allegroaukroaukro.czbenhauerEastern EuropenasperssalesmanagoStrategy Andrzej Sowula Andrzej Sowula has been a writer and an analyst for AIM Group since March 2013, focusing on the Polish market. As a journalist, he has worked in Poland for regional newspapers and national Internet-focused magazines for almost a decade. He has also substantial both in-house and in a PR agency experience as a PR specialist. Currently, he owns a small PR consultancy in Poland called PR Solutions. Andrzej has graduated from Journalism, Political Science and Business and Management at Jagiellonian University. He lives and works in Krakow.