Data Drives Sales at Coches.com by Cila Warncke in Automotive 06 Sep 2014 Auto classified Coches.com is using big data to promote new car sales during the traditional late-summer slump. The Spanish site gathers proprietary information from its more than 450 dealer partners across the country to give an accurate account of average prices for new cars. According to its latest report the average price of a new car in Spa This article is only available to AIM Group clients. Please subscribe now or log in to view. Share Building SalesspainStrategy Cila Warncke Cila joined AIM Group in 2014 as writer/analyst for Spain. An Anglo-American living in Ibiza, she brings extensive international writing and consulting experience to the role. Educated at University of Pennsylvania (BA) and Glasgow University (MLitt), she has worked for wide range of consumer and B2B publications and companies in Europe and the USA, writing on topics ranging from marketing to travel to music to ultra-marathoning. She uses her writing, research and analytical skills to help clients tell their stories, grow their business, reach new audiences, build loyalty and exploit new media channels. Cila is also an award-winning essayist, creative writer and founder of Creative Writing Ibiza.