De Persgroep revamps its online advertising strategy

08 Sep 2014

The publishing house De Persgroep is boosting its efforts at automated trading, automatic ad sales and mobile ad distribution in the Dutch market with the goal of gaining increased attention from the audience.

“Our new brands are receiving over six million contacts daily with 3.8 million unique individuals, giving us every day 18 minutes of their attention. The story needs to be told much stron

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Anastasia Gnezditskaia

Anastasia Gnezditskaia has joined AIM Group in 2014 as a writer/analyst covering France, Belgium, the Netherlands and Eastern Europe. A Russian living in Antwerp, Belgium, she has a background working for trade publications covering markets and their regulation. She is educated at Moscow State Lomonosov University (MA in psychology) and Central European University (PhD in public policy). After obtaining her doctoral degree, she taught international political economy at George Washington University in Washington DC where she lived for 10 years. Following this she managed international development projects in Africa at the World Bank, and worked as a journalist covering Congress, federal government agencies and commodity markets, particularly shale gas development in North America.