De Persgroep revamps its online advertising strategy
08 Sep 2014
The publishing house De Persgroep is boosting its efforts at automated trading, automatic ad sales and mobile ad distribution in the Dutch market with the goal of gaining increased attention from the audience.
“Our new brands are receiving over six million contacts daily with 3.8 million unique individuals, giving us every day 18 minutes of their attention. The story needs to be told much stron