FTC ok of ‘Zulia’ hinges on advertising

10 Sep 2014

Whether the U.S. Federal Trade Commission (FTC) gives the go-ahead for the merger of real estate listing giants Zillow and Trulia depends on how the FTC looks at real estate advertising, according to The Wall Street Journal.  That’s because the volume of listings of the two sites, if only online listings were considered, would constitute a huge majority of all. Were the FTC to consider off-line pr

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.