Allegro kicks off its advertising campaign by Andrzej Sowula in Marketplace 18 Sep 2014 Naspers’ Allegro.pl started its autumn advertising campaign under the slogan “Now is the fashion for smart shopping”. The campaign promotes the promotional offer of Allegro.pl, which includes clothing products of such brands as Wittchen, Gino Rossi, Monnari and Batycki. At the same time the campaign encourages to start shopping on Allegro.pl using its mobile app. For this reason, there are smar This article is only available to AIM Group clients. Please subscribe now or log in to view. Share Allegro GroupAllegro.plMobilePoland Andrzej Sowula Andrzej Sowula has been a writer and an analyst for AIM Group since March 2013, focusing on the Polish market. As a journalist, he has worked in Poland for regional newspapers and national Internet-focused magazines for almost a decade. He has also substantial both in-house and in a PR agency experience as a PR specialist. Currently, he owns a small PR consultancy in Poland called PR Solutions. Andrzej has graduated from Journalism, Political Science and Business and Management at Jagiellonian University. He lives and works in Krakow.