Australia’s CarsGuide to charge per view

20 Sep 2014

Australia’s CarsGuide.com.au is revamping its business model from cost-per-lead to cost-per-view.

In a press release announcing the new strategy, and its new website and mobile app slated for launch later this month, CarsGuide concedes the old model is “broken.”

It will implement location-based search in December. Dealers will pay for every person who sees their ad as opposed to paying for e

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Emmy Abdul Alim

Author, editor and reporter, Alim had been an independent writer specializing in Islamic finance since 2010 before joining the AIM Group in July 2014. She has been an editor for Thomson Reuters Islamic Finance Gateway since mid-2012. She is the author of the book "Global Leaders in Islamic Finance: Industry Milestones and Reflections" (Wiley, 2013). Before venturing into writing and editing about finance and business, Emmy worked a decade in the performing arts, primarily as a manager and producer. She has lived and worked in the U.K., Egypt and The Netherlands. She now divides her time between Kuala Lumpur and Singapore.