Yad2 hosts street long “garage sale” in Jerusalem by Brian Blum in Marketplace 23 Sep 2014 When we first wrote about the Israeli general merchandise classified site Yad2 back in 2012, we reported on the somewhat odd fact that Israelis are reluctant to buy used items like baby carriages, record players and old toys. “People will actually throw a bike or a game away” rather than re-sell it on the site, lamented Yad2’s CEO Yavin Gill-more at the time. To increase participation in the seThis article is only available to AIM Group clients. Please subscribe now or log in to view. Share Building Audience Brian Blum Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.