shoppers don’t trust ads

29 Sep 2014

One of the prominent conclusions of the recent C+R Research study, commissioned by, is that advertising is not considered by car shoppers to be trustworthy or helpful. In The Digital Influence: How Online Research Puts Auto Shoppers in Control, more than 1,000 shoppers or recent purchasers of vehicles shared their thoughts on what influenced them to buy vehicles.


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.