OLX launches massive ad campaign in Poland

02 Oct 2014
Naspers's OLX.pl (former Tablica.pl) kicked off its autumn advertising campaing under the slogan “Millions of buyers are waiting for your listing”.The campaign shows funny stories of people in emergency life situations that need specific staff (such as bicycle, speakers, stroller), and therefore they are calling for exposing them for sale on OLX.pl.https://www.youtube.com/watch?v=Nb

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Andrzej Sowula

Andrzej Sowula has been a writer and an analyst for AIM Group since March 2013, focusing on the Polish market. As a journalist, he has worked in Poland for regional newspapers and national Internet-focused magazines for almost a decade. He has also substantial both in-house and in a PR agency experience as a PR specialist. Currently, he owns a small PR consultancy in Poland called PR Solutions. Andrzej has graduated from Journalism, Political Science and Business and Management at Jagiellonian University. He lives and works in Krakow.