Connexity: Alibaba’s U.S. brand recognition low

16 Oct 2014
Alibaba is about to enter the U.S. market (and perhaps buy EBay?) , but there might be a problem. According to a new study by Connexity's BizRate Insights, most U.S. shoppers aren't familiar with the Chinese marketplace giant. Of the 3,548 online shoppers that participated in the survey, 63 percent did not know the Alibaba name, and of those familiar with it, 35 percent said they still weren't

Access the full article now

If you are a current client please log in below.


Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.