Twitter spurred $760 mil in 2013 car sales
29 Oct 2014In a recent study of more than 20 midsize and luxury compact cars, marketing analytics firm MarketShare determined that Twitter drove $760 million in vehicle sales on Twitter through Twitter Ads, positive brand mentions, amplification of TV advertising, and the Twitter activity of the manufacturers themselves.The TV amplification stats were surprisingly impressive. When the automaker ran an TV
Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.