Auto dealers need to wake up to online – Gumtree SA

30 Oct 2014
Jeff Osborne, head of automotive at general classifieds giant Gumtree in South Africa, said local auto dealers should switch from a “feet-through-the-door” mentality to an “eyes-to-the-site” mentality.“I realized early on that these platforms were great for the average consumer. For them the sites opened up a world of choice, a way to compare prices easily, and a way to make well-informed buyi


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