New Canadian site aims to wrest the treasure from Kijiji and Craigslist by Brian Blum in Marketplace 01 Dec 2014 “Am I worried about Craigslist or Kijiji? Absolutely not. We will slowly choke them out.” Them’s fighting words from George Borovec, founder of Treasure Chest Marketplace, a just launched Canadian site that aims to take on the big guns in the Canadian general classifieds space. Treasure Chest certainly has some nice features – in theory at least; there’s not a lot of merchandise listed yet, This article is only available to AIM Group clients. Please subscribe now or log in to view. Share Brian Blum Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.