Zillow: Millennials top home-buy group by Sharon Hill in Marketplace, Real Estate 02 Dec 2014 If you're a U.S. real estate publisher, you'll want to heavily target millennial buyers to grow your audience, according to the latest Zillow report. For sellers as well as seller agents, the good news is that by the end of 2015 rents will have risen to the point that buying a home will be generally cheaper across the U.S. Those rising rents will be the incentive for the millennials to start buyThis article is only available to AIM Group clients. Please subscribe now or log in to view. Share Sharon Hill Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.