Groupon’s move to marketplace bears record-breaking fruit

03 Dec 2014

While the immediate good news is that Groupon broke its record for sales during the recent  holiday, the far more important message here is that the daily deal veteran’s transition to marketplace is working. The “something-for-everyone” concept is what Groupon has been working towards, to complete its

This article is only available to AIM Group clients.

Please subscribe now or to view.

Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.