McClatchy to add video tools, native ads

09 Dec 2014

McClatchy Company president Patrick Talamantes told the audience of the UBS Global Media and Communications Conference that McClatchy is in the midst of tremendous digital transformation, and will add native advertising in the fourth quarter of this year. Plans for 2015 include

a comprehensive video platform with enterprise-wide vi

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.