Dutch mobile ad turnover up 91% in third quarter: IAB
10 Dec 2014
The total online ad turnover in the Netherlands was up 11 percent in third quarter compared to same period last year, at €323 million, a study by IAB concluded.
Display advertising was up 13 percent, while search was up 10 percent.
The most significant development was a striking 91-percent growth in mobile advertising. There is still a gap that needs to be bridged between “time spent on mobi