Dutch mobile ad turnover up 91% in third quarter: IAB

10 Dec 2014

The total online ad turnover in the Netherlands was up 11 percent in third quarter compared to same period last year, at €323 million, a study by IAB concluded.

Display advertising was up 13 percent, while search was up 10 percent.

The most significant development was a striking 91-percent growth in mobile advertising. There is still a gap that needs to be bridged between “time spent on mobi

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Anastasia Gnezditskaia

Anastasia Gnezditskaia has joined AIM Group in 2014 as a writer/analyst covering France, Belgium, the Netherlands and Eastern Europe. A Russian living in Antwerp, Belgium, she has a background working for trade publications covering markets and their regulation. She is educated at Moscow State Lomonosov University (MA in psychology) and Central European University (PhD in public policy). After obtaining her doctoral degree, she taught international political economy at George Washington University in Washington DC where she lived for 10 years. Following this she managed international development projects in Africa at the World Bank, and worked as a journalist covering Congress, federal government agencies and commodity markets, particularly shale gas development in North America.