Dutch mobile ad turnover up 91% in third quarter: IAB

10 Dec 2014

The total online ad turnover in the Netherlands was up 11 percent in third quarter compared to same period last year, at €323 million, a study by IAB concluded.

Display advertising was up 13 percent, while search was up 10 percent.

The most significant development was a striking 91-percent growth in mobile advertising. There is still a gap that needs to be bridged between “time spent on mobi

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Anastasia Gnezditskaia

Anastasia Gnezditskaia is a writer / analyst covering France, Benelux and Morocco. Originally from Moscow and now based in Antwerp, Belgium, she has a background working for trade publications covering markets and their regulation. With a doctoral degree in political economy from Central European University, she taught graduate and undergraduate courses at George Washington University in Washington, D.C., where she lived for 10 years. Following this she managed international development projects in Africa at the World Bank, and worked as a journalist covering Congress, federal government agencies and financial markets, including energy futures in North America.